Who are your diverse customers?
MindTribes increases our client’s share of the “migrant wallet” by analysing changing demographics and customer data in order to develop unique customer profiles for a brand. It is not an advertising solution but a deep behavioural change to acquire, retain and grow the advocacy of a migrant customer base.
Uncovering the Share of “migrant wallet”
- Use data analytics to understand the demographics of a diverse customer profile, now and in the future
- Leverage focus groups to target specific migrant needs
- Design of unique customer profiles using data and behavioural psychology
- Advisory and recommendations on the application of customer profiles across business processes and customer journeys